Plus-size women's fashion retailer Torrid goes public on NYSE

Torrid markets its products directly to consumers through physical stores and its e-commerce platform, and is one of the largest direct to consumer women's plus size clothing and underwear brands in North America.

According to a report by market research firm NPD Group, "special size" clothing accounts for about 32% of clothing products, including large sizes, tall and petite figures, etc; Two thirds of women in larger sizes believe that the pressure of purchasing larger clothing is greater than that of regular sizes, as product choices are quite limited; In the ready to wear market, if you want special sizes, you must pay a higher price, but usually ready to wear wholesale requires a certain production volume.

 

In the European and American markets, there are many obese women with large buttocks, which often makes it difficult to meet the demand for clothes of normal size. This is also the market space where Torrid exists.